COPYWRITING
Words are versatile. They can tell your story with microscopic detail, with gut-thumping impact that rattles your ribcage, with subtle humor or however you want it said. But you need to tailor words to suit your purpose. With experience writing for different media - broadcast, print, and web-based - I'll help you produce copy that will fit your project and your style. On this page, you'll find samples of broadcast ad copy that you can download (PDF format) and inspect at your leisure. Please do, and if you like what you read and would like to see more... contact me!
Radio copy - Financial Planner
Radio Copy - Pest Control
Radio Copy - Dry Cleaner
Radio Copy - Snowmobile
Radio Copy - Nursery
Examples here: Words written for spoken delivery. This is when different rules of composition apply. Write for the ear, not the eye. Be a word commando. Get in, do your job with brutal efficiency, get out.
I write. I speak. You hear. You understand. Game over. Make sense?
That's an illustration of the effectiveness of brevity. When you have a limited time ... say, 30 or 60 seconds' worth of airtime... to deliver a message you need to be concise, and precise.
Radio copy - Health Care
Radio Copy - Health Care
Radio Copy - Auto Show
Radio Copy - Restaurant Supply
Radio Copy - Holiday salute
